1. ITV Report

Oxford's covered market transformed into wonderland for Alice's Day

Credit: Oxford City Council

Oxford's Covered Market was transformed into a wonderland yesterday as Oxford celebrated the city's most famous daughter.

Traders dressed up in rabbit ears and other costumes as families and children were swept up by the Alice in Wonderland-themed afternoon.

The Story Museum's event also included street theatre, face painting and festivities across the city.

A mad tea party Credit: Oxford City Council

Thirteen flamingos were hidden in independent retailers across Oxford city centre as part of Alice’s Adventure Trail, including eight within the Covered Market.

The market also hosted the Hatter and the Dormouse, who held a mad tea party in the market’s central courtyard.

Credit: Oxford City Council

The annual event celebrates Lewis Carroll's classic children's novel Alice's Adventures in Wonderland, which was written in the city in 1864.

Credit: Oxford City Council

“We’re delighted to be working with the Covered Market traders for the third year running to help make Alice’s Day a festival for all the family to remember.

“The market’s independent retailers are a huge part of the city’s cultural offer, and Alice’s Day is a fantastic opportunity to shine a light on some of the brilliant shops and businesses that make Oxford such a popular destination for tourists and locals alike.”

– David Gibb, Oxford Story Museum