- Watch Cary Johnston's report below
A campaign to get more people donating blood has been launched this Valentine's as supplies slump.
In light of the romantic day, the NHS Blood and Transplant Service are keen to encourage people to 'find their perfect match' and donate blood to someone who needs it.
The service says that the recent cold snap prevented some people from making it to their usual donor centres, causing a dip in supply.
Just one blood donation can save or improve the lives of up to three people.
- VIDEO: Donors at one centre in Hampshire tell ITV News Meridian why they're donating
More donors are urgently needed from people with African or Caribbean heritage, due to sickle cell disease which affects those communities the most.
Most people can give blood if they:
are fit and healthy
weigh between 7 stone 12 lbs and 25 stone, or 50kg and 160kg
are aged between 17 and 66 (or 70 if you have given blood before)
are over 70 and have given blood in the last two years
- Find out more about giving blood here.