The not-for-profit organisation encourages people to try a vegan diet during January, and perhaps continue to do so after the trial run for a month. The group says that five hundred brands, restaurants and supermarkets promoted the campaign, and launched more than 200 new vegan products and menus in the UK market alone. The event was launched in the UK in January 2014.
Traders at the regular Kent Vegan Market in Canterbury say they have seen the popularity of Veganuary rise every year, with many people opting to take up the idea, on a more informal basis.
In her report from Canterbury, Sarah Saunders spoke to Bruce Kidd from the 'My Ikigai' vegan food company, and Jo Kidd from the Kent Vegan Market.