Pubs and hairdressers are among venues across the Thames Valley and South East reopening today on what is being called 'Super Saturday'.
Many people are heading out to their favourite local hotspots, which have been shut for almost four months during the Covid-19 pandemic.
It comes after Boris Johnson announced that from 4th July, pubs, restaurants and hairdressers will be able to reopen, 'providing they adhere to COVID Secure guidelines'.
Outdoor gyms and playgrounds, cinemas, museums, galleries, theme parks and arcades, as well as libraries, social clubs, places of worship and community centres are also allowed to reopen from Saturday.
Health Secretary Matt Hancock told the Daily Mail that people were entitled to enjoy themselves at pubs but added: “You could end up behind bars if you break the law.”
He also said he would not “shirk” from shutting pubs and restaurants again, and imposing local lockdowns if needed.
In Tonbridge in Kent, The Poacher and Partridge welcomed back customers, with staff wearing visors.
Meanwhile visitors to The Hiltonbury Farmhouse in Hampshire were able to order food along with their drinks.
Charlotte's Academy in Cowes on the Isle of Wight reopened at one minute past midnight on Saturday with a full list of bookings for the early hours.
Staff are wearing full Personal Protective Equipment and customers must have their temperature checked before having any hair treatments.
The very first customers to Charlotte's Academy say they were pleased to get a booking after so long.
Meanwhile this was the queue outside a barber's shop in Eastleigh in Hampshire, which saw queues at around 8.15am.
Play parks across the region have also been allowed to reopen.
Children like Alfie from Hedge End in Hampshire have been looking forward to being able to play in their local park since the lockdown.