Watch: Author Martyn Routledge delves into the meaning behind football badges
A former University of Brighton student has been investigating what football badges say about a club, and the area they're in.
Author Martyn Routledge has been looking into this as part of a new book entitled 'The Beautiful History: Football Club Badges Tell the Story of Britain'.
Below are just a few from the South East and the meaning behind them.
The icon of the ox was drawn by Desmond Morris, an academic and zoologist, back in the 1970s.
Martyn said: "He was a director at the club and he had a real love of greek history.
"So if you look at the Oxford badge, that Ox doesn't look like it could be wandering around the fields of the Oxfordshire countryside.
"You think that has a Greek, Minoan feel to it and he brought his own interest into the Ox that he drew."
A lot is packed into the Crawley Town badge, says Martyn.
He said: "There's the three planes from Gatwick that are taking off in the top left, which you can barely see.
"But then, really important to Crawley, is the Red Devil.
"Crawley had the Red Devil since the 1920's which is way, way before any team in Manchester may have started using it.
"They played an important Cup Game in the 20's, they wore red and a fan had knitted a doll, a little red doll. They went on to win the Cup."
Martyan said: "In the past Eastleigh had used a coat of arms of the town. That's quite a standard thing, a club would take the coat of arms of the town.
"They'd been called the Spitfires for many years because Eastleigh is the place where the first test flight of the Spitfire took place at Eastleigh airport.
"So it doesn't have to be a scary thing for a club to look back and be able to go forward.
"The relevance is there with the history and the connection with the town and Eastleigh have done really well with that."
"Eastbourne is great because people might think it looks like a fez or something, but it's actually the Martello Tower.
"From a historic point of view, dotted right along the South Coast and up the East Coast - defending the country against invasion, particularly during the Napoleonic wars, when they became very important.
"So these were heavily manned and some of the Martello Towers are now cafes and have been changed into different uses that's relevant to today.
"So a symbol of the town and the area, and really gives you that point in Britain's history."