Rise in vegan beauty products

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There's been a huge rise in popularity of vegan beauty products in the past few years, with vegan skincare ranges almost tripling since 2014. 

As a result, some household cosmetic brands are now changing their ingredients to attract a wider audience. However, having 'vegan' on the label doesn't necessarily mean the product is more natural.

Making products vegan, cruelty free, and natural can be a juggling act for manufacturers like this, with each term having very different and distinct requirements.

Figures have shown a 3% of the UK population follow a vegan diet.

Vegan beauty blogger, Amber George known online as Amber the Vegan, thinks social media has had a large part to play in the trend

Walk into any highstreet chemist and you will undoubtedly find vegan makeup and skincare ranges on the shelves. 

Whether vegan beauty is a passing trend or not, for some it seems knowing what goes on their face is just as important as what's on their plate.