Watch this video report by Amrit Birdi
There's been a huge rise in popularity of vegan beauty products in the past few years, with vegan skincare ranges almost tripling since 2014.
As a result, some household cosmetic brands are now changing their ingredients to attract a wider audience. However, having 'vegan' on the label doesn't necessarily mean the product is more natural.
Making products vegan, cruelty free, and natural can be a juggling act for manufacturers like this, with each term having very different and distinct requirements.
Figures have shown a 3% of the UK population follow a vegan diet.
Vegan beauty blogger, Amber George known online as Amber the Vegan, thinks social media has had a large part to play in the trend
Walk into any highstreet chemist and you will undoubtedly find vegan makeup and skincare ranges on the shelves.
Whether vegan beauty is a passing trend or not, for some it seems knowing what goes on their face is just as important as what's on their plate.