Revival for British high street, says Southampton study

High Streets in Britain are undergoing a major revival according to a Southampton university report.

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'Innovative ideas' are bringing people back to high streets

Penny Mordaunt, Portsmouth North MP and newly appointed High Streets Minister, has told ITV News Meridian how high streets in Britain are undergoing a revival as they remain a 'social hub'.

It comes after a report by Southampton University found that high streets are becoming more popular due to a change in our culture, where shops in our high streets are the convenient option.

High streets will see revival as convenience is key

A new report issued by Southampton University has found that our British high streets will undergo a revival as we transform the way we shop.

The research has found 'convenience culture' will bring new business into our towns as people want to shop easily and sometimes that means their nearest shop.

Winchester High Street is among those seeing an improvement Credit: PA

The study claims the rising trend will continue over the next five years - with convenience stores making up one quarter of the entire grocery market by 2019.

The resurgence has especially been seen for artisanal bakers, butchers and tea and coffee merchants.

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