- 2 updates
The awareness raising initiative also known as the ALS Ice Bucket Challenge in the USA - ALS standing for amyotrophic lateral sclerosis. The challenge dares those nominated to be filmed having cold water poured over them - they make a donation to help research - and they then challenge others to face a similar fate.
They then have twenty-four hours to comply or must, as a forfeit, make a donation to charitable organisation. Fred has nominated his co-presenter Sangeeta Bhabra and another colleague, Robin Britton, Head of News at ITV Meridian. He also nominated his friend and BBC South presenter, Sally Taylor.
For more information on the Motor Neurone Association and their fund raising objectives please go to the link here