It was to be an entirely new town for Kent. Five thousand homes - and as many jobs.
The creation of Lodge Hill at Chattenden on the Hoo Peninsula was the biggest element of Medway's regeneration programme - and it was seen as a solution to the area's severe housing shortage.
Tonight, though, the developers confirmed they're pulling out after seven years of 'frustrating' planning - and 11 million pounds of costs. But backers of the project say it's not over.
David Johns reports, speaking to MP Kelly Tolhurst, two local residents, and Rodney Chambers from Medway Council.