Last year 1,361 people in the South were diagnosed with pancreatic cancer - among them 691 men and 670 women - just 54 of them have survived.
According to 'Pancreatic Cancer Action', only half of those who contracted the illness even knew it existed before becoming sick. Late diagnosis is often the problem. The charity is hoping to raise awareness and to push for greater funding into research.
ITV Meridian spoke to two women whose lives have been affected by pancreatic cancer and scientists working towards improving research into the condition. ITV Meridian presenter Stacey Poole also interviewed Ali Stunt, the CEO of Pancreatic Cancer Action, who explained what the symptoms were - and the aims of her organisation.