As temperatures soar, the message is cover up and always wear sun cream to protect yourself . Today the NHS launched a new skin cancer awareness campaign, specifically aimed at men. Skin cancer rates have doubled in the south over a ten year period and they're still rising. Tom Savvides reports.
Skin cancer rates for men in the south are among the highest in the country and they're rising.
The NHS has started a campaign to persuade men to protect themselves in the sun. It comes as temperature are set to soar again today.
The warning comes as new research suggests the danger is not confined to the height of summer, following unseasonably good weather in April and May which could have damaged winter-white skin.
The Cover Up, Mate campaign urges men who spend long periods of time outdoors to protect themselves against the sun. Farmers, builders, sportsmen and gardeners are all being targeted by NHS England South's "Cover Up, Mate" campaign because of their prolonged exposure to the sun.
Stephen Walsh is a Skin Cancer Specialist...
The number of people across the south diagnosed with skin cancer has doubled in the last 20 years.
Loti Jackson from Lindfield in Sussex had surgery to remove a cancerous mole from her face when she was 27-years-old.
She's among 2,000 people in our region diagnosed with the disease every year.
MPs this week met with cancer charities and clinical experts in the House of Commons to discuss a new initiative to help increase the prevention and early detection of skin conditions, including cancer, caused by long-term sun exposure.
Approximately 13 million people or 24 per cent of the population in England and Wales are affected by some form of skin disease. Skin cancer is the now most common form of cancer in the UK
Thanet North MP Sir Roger Gale said: “Skin cancer is the most common form of cancer, but also one of the most preventable."
For information on how to check your skin go to: www.checkskinchanges.com
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