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  1. Tom Savvides

Men told to cover up as temperatures soar - skin cancer campaign begins

As temperatures soar, the message is cover up and always wear sun cream to protect yourself . Today the NHS launched a new skin cancer awareness campaign, specifically aimed at men. Skin cancer rates have doubled in the south over a ten year period and they're still rising. Tom Savvides reports.


Skin cancer warning as temperatures soar

Credit: PA

Skin cancer rates for men in the south are among the highest in the country and they're rising.

The NHS has started a campaign to persuade men to protect themselves in the sun. It comes as temperature are set to soar again today.

The warning comes as new research suggests the danger is not confined to the height of summer, following unseasonably good weather in April and May which could have damaged winter-white skin.

The Cover Up, Mate campaign urges men who spend long periods of time outdoors to protect themselves against the sun. Farmers, builders, sportsmen and gardeners are all being targeted by NHS England South's "Cover Up, Mate" campaign because of their prolonged exposure to the sun.

Stephen Walsh is a Skin Cancer Specialist...

UV levels are usually highest between May and September, when there is often less ozone high up in the atmosphere to absorb the UV. Clouds don't always stop UV rays, and unlike the sun's warmth, it's difficult to know when they may be harming you. Burning just once every two years can triple your risk of skin cancer. So it's important to keep an eye on our UV forecast so you know when it's essential to protect your skin and eyes from damage.

– Met Office spokeswoman Penny Tranter

More skin cancer awareness needed

MPs this week met with cancer charities and clinical experts in the House of Commons to discuss a new initiative to help increase the prevention and early detection of skin conditions, including cancer, caused by long-term sun exposure.

Sunbathers on Brighton beach

Approximately 13 million people or 24 per cent of the population in England and Wales are affected by some form of skin disease. Skin cancer is the now most common form of cancer in the UK

Thanet North MP Sir Roger Gale said: “Skin cancer is the most common form of cancer, but also one of the most preventable."

Brighton beach

For information on how to check your skin go to:


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