Free entry at Dreamland to boost visitor numbers

The Dreamland amusement park in Margate has opened its gates for the first day of free admission for visitors.

Once inside fun seekers will pay per ride. The change has been introduced to increase the number of people who visit the attraction in Kent.

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Free entry - bold strategy to boost Dreamland figures

First day of free entry for Dreamland attraction in Kent

Margate's Dreamland attraction is celebrating its first birthday with the launch of a bold new business strategy. The vintage amusement park is scrapping admission charges to boost visitor numbers. Instead, fun seekers will pay for individual rides. Managers hope the move will rescue the site from financial crisis. John Ryall reports.

The interviewee is Eddie Kemsley, Dreamland's Chief Executive.

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