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Shadow cabinet office minister Jon Trickett said Mr Cameron now needed to "comes clean" about the full scale of his meetings with wealthy Tory donors:
This is significant because Downing Street had always insisted that Peter Cruddas was a minor figure - and here he is seen boasting about his closeness to the Prime Minister.
It also adds weight to the accusation that Downing Street hasn't come clean about the numbers of donors the Prime Minister met at Chequers.
Number 10 will insist this is insignificant - but the Labour Party will no doubt jump on this and say that Ed Miliband has been much more transparent about the donors and backers he's had dinner and meetings with.
"I feel that, as I work for the party," former Conservative Party Treasurer Peter Cruddas tells Sunday Times reporters, "my job is to get the donors in front of the Prime Minister."
He describes Chequers as "fantastic" and says of one dinner he attended, "I was sitting next to Sam [Cameron], because I sponsored the evening."
The Sunday Times has released new undercover footage of former Tory party Secretary Peter Cruddas discussing some of the many occasions he mixed with David Cameron and party donors at private events.
Prime Minister David Cameron held numerous secret meetings with big Conservative Party donors that he did not declare, sparking accusations of a cover-up, according to the Sunday Times.
Disgraced Tory treasurer Peter Cruddas mixed with Cameron and big donors at over 12 private events, the paper said.
Latest ITV News reports
Former Tory party treasurer Peter Cruddas claimed to have direct access to the Prime Minister on at least 13 occasions.