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A spokesman for the Department for Business, Innovation and Skills has said supermarket pricing regulations were "robust" and there were no plans to change them after consumer watchdog Which? found supermarkets were using "dodgy tactics" when pricing offers. He said:
Consumer watchdog Which? has uncovered supermarket pricing tactics that it claims are misleading shoppers.
Which? found supermarket delivery service Ocado had increased the price of strawberries from £3.89 to £4.38 for 13 days and then sold them stating "Was £4.38 now £2.19/£2.29/£2.25" across a 112-day period, although there were nine days during this time when they were sold at £4.38. Ocado said:
Tesco has admitted "making mistakes" after a consumer watchdog reported that supermarkets were using "dodgy tactics" to fix the price of offers on sale. Tesco said:
"We change millions of price labels in store and online each week and we sometimes make mistakes, for which we apologise. We make every effort to ensure we act in accordance with government guidelines on price promotions."
Asda supermarket has apologised after a consumer watchdog found more than 700,000 supermarket prices were using "dodgy tactics" leading consumers to believe they are getting a better deal than they really are.
Consumer watchdog Which? has called for tougher guidelines on supermarket pricing after uncovering tactics it claims are misleading shoppers.
Out of 1,802 UK residents surveyed in the investigation, the poll found 39% of consumers said special offers encouraged them to buy products that they did not really need. 33% had bought a special offer they had regretted.
A quarter of people (24%) said they tried to avoid end-of-aisle displays to prevent getting "sucked into" buying special offers.
A which? investigation found some supermarkets increased the price of products immediately before placing them on offer to make the discount appear more significant.
Individual items became more expensive as the product became a multi-buy offer according to a Which? survey. In the findings Asda doubled the price of a single Muller yoghurt from 30p to 61p as it offered 10 for £4.
The price returned to 30p when the offer ended, meaning the yoghurt cost more per item under the multibuy offer than a single pot did before or after it was on offer
Which? says it appears some supermarkets have increased the price of products immediately before placing them on offer to make the discount appear more significant
There are calls for tougher government guidelines on supermarket pricing. An investigation by Which? into more than 700,000 supermarket prices found "dodgy tactics" which could lead consumers to believe they are getting a better deal than they really are.
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Leading supermarkets have apologised to shoppers after a consumer watchdog found they were using 'dodgy tactics' to mislead customers.