Home Office van advert probe

The Advertising Standards Agency has said it is launching an investigation into the Home Office's illegal immigration advertising van campaign after it received complaints.

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Bryant 'delighted' ASA investigating 'gimmick' van ads

Labour MP Chris Bryant has called the Home Office van a 'gimmick' and said that the advertising Standards Agency is right to investigate it.

Mr Bryant said: "I'm delighted that the ASA are looking at this campaign...gimmicks will not solve a thing for anybody and that's what this is. The ASA should be looking at whether this campaign, not only if it was tasteful and appropriate but frankly whether it was honest."

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Liberty says Home Office has to 'really think carefully'

Human rights group Liberty said the Home Office has to "really think carefully" after the advertising watchdog launched a formal investigation into its "Go Home" illegal immigration campaign.

Liberty created its own advertising van campaign in response to the Home Office's. Credit: Stefan Rousseau/PA Wire

Liberty's Rachel Robinson told ITV News, "We know for a lot of people out there that's brought back terrible memories of the last 'Go Home' campaign we had in this country, which was of course orchestrated by the National Front in the 1970s.

"I think the Home Office have to really think carefully before they use this kind of language".

Home Office 'in contact' with advertising watchdog

The Home Office said it is "in contact" with the Advertising Standards Authority after the watchdog launched a formal investigation into its "Go Home" illegal immigration van campaign.

The Advertising Standards Authority received 60 complaints about the Home Office campaign. Credit: ITV News

A Home Office spokesperson said, “We can confirm that we are in contact with the Advertising Standards Authority over this investigation and will respond in due course.”

Labour: Home Office advert probe 'embarrassing blow'

Labour's immigration spokesman Chris Bryant called the advertising watchdog's investigation into the Home Office's "Go Home" van campaign "another embarrassing blow".

Mr Bryant continued:

David Cameron and Theresa May can't even get the basics right, stumbling from one shambles to another.

You've got to question the Government's competence. We need effective action on immigration not offensive stunts.

Watchdog receives 60 'Go Home' campaign complaints

The Advertising Standards Authority (ASA) said it has launched a formal investigation into the Home Office's "Go Home" illegal immigration van campaign following 60 complaints.

The Home Office's 'Go Home' advertising van campaign. Credit: ITV News

The ASA said the complainants expressed concerns that the advert is "offensive and irresponsible because it is reminiscent of slogans used by racist groups to attack immigrants in the past and could incite or exacerbate racial hatred and tensions in multicultural communities".

Others challenged whether the claim “106 arrests last week in your area” was misleading.

"We will publish our findings in due course", the watchdog added.

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