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Ed Miliband has been given a boost in relation to some of his recent disputes with business leaders with nearly half of Britons saying he is on the side of the ordinary person according to a new ComRes poll for ITV News.
However, when it comes to the economy David Cameron and the Conservatives are still more trusted than the Labour leader and his party.
The poll found that 49% of Britons think Miliband’s recent disagreements with business leaders including the head of Boots Stefano Pessina show that he is on the side of ordinary people, while 27% think the spats show he is a danger to the British economy.
Only 22% of people trust the Conservatives to stand up to big business but 30% think Labour is most likely to.
However, 36% of people asked think Miliband is a danger to the British economy while 38% think he is not.
Below are some other key findings from the poll:
ComRes interviewed 2,003 British adults online between February 6th-8th 2015 on behalf of ITV News and the poll was conducted before the recent row over tax avoidance.
Lord Fink has said Ed Miliband stopping short of repeating his full comments about him as he did in the Commons yesterday was a "major climbdown".
Ed Miliband has stood by his claims that Lord Fink was avoiding paying tax through HSBC outside the Commons.
The Labour leader said: "You may have noticed this government likes to talk big on tax avoidance but it acts small.
"Yesterday, the Conservative donor Lord Fink challenged me to stand by what I said in the House of Commons, that he was engaging in tax avoidance activities. I do."
Making comments outside parliament means he loses any parliamentary privilege which could protect him from legal action.
But he stopped short of calling Lord Fink "dodgy", for which the Tory donor had threatened to sue him for.
It comes after Fink admitted to "vanilla" tax avoidance today.
Lord Fink has admitted taking "vanilla" measures to reduce his liabilities a day after threatening to sue Ed Miliband for accusing him of tax avoidance.
In an interview with the Evening Standard, the Tory donor said: "The expression tax avoidance is so wide that everyone does tax avoidance at some level."
He added: "I chose the mildest end of the spectrum that I was advised on. What I did ... was at the vanilla, bland, end of the spectrum."
The hedge fund millionaire told the paper he "used the opportunity ... to set up some simple family trusts" while on a four-year posting to Switzerland.
But he claimed he paid tax on all the dividends, both in Switzerland and the UK.
Ed Miliband is prepared to repeat allegations that former Tory party treasurer Stanley Fink engaged in "tax avoidance activities" without the cloak of parliamentary privilege, Labour deputy leader Harriet Harman has indicated.
Lord Fink said the comments by the Labour leader in the Commons during Prime Minister's Questions were "untrue and defamatory".
But interviewed on BBC 2's Newsnight, Ms Harman insisted Mr Miliband stood by the comments he made during heated exchanges with David Cameron over allegations that HSBC's Swiss banking arm had helped thousands of clients avoid UK taxes.
Ms Harman said: "He stands by the assertion that these questions must be answered that ... there are concerns about tax avoidance."
Lord Paul has denied allegations made today that singled him out as being a HSBC Swiss account holder, saying he thinks it is 'disgraceful' that Prime Minister David Cameron named him without checking his facts.
Lord Paul addressed the allegations in a TV interview:
The peer also added that the claims made in the Commons were untrue and he had "closed his Swiss account about four years ago".
Lord Fink has denied allegations made by Ed Miliband in the Commons today that suggested he had been part of the HSBC tax scandal and had undertaken tax avoidance activities in Switzerland.
In a statement read out this evening Lord Fink said it was an "allegation that was both untrue and defamatory."
The Tory peer also stated that the reason he previously had a bank account in Switzerland was because he was working in the country at the time and was in need of a local account.
Watch the full statement here:
Latest ITV News reports
The clash has overshadowed Miliband's big talk on education, but he will be feeling happy to be, as he sees it, standing up to the powerful.