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David Cameron appeared to target voters who will be decisive in whether the Conservatives can win a majority with his manifesto today rather than those in the traditional Tory heartlands.
Calling the Tories 'the party of the working people', Cameron announced a Conservative government would grant 1.3 million housing association tenants the right to buy their homes among his pledges.
ITV News Deputy Political Editor Chris Ship reports from Wirral South, a Labour-held seat in Merseyside that the Conservatives need to win in the election to form a majority, where residents seemed unconvinced of Cameron's promises.
Ed Miliband has dismissed David Cameron's claim that the Tories are the party of working people, saying they only stand up for the "richest and most powerful" in Britain.
"This is deceit by the Conservative Party because they haven't found a way of funding it; they're not going to build the homes they need; they're not the party of working people," the Labour leader said.
"First last and always, they are the party of the richest and most powerful in our society."
Prime Minister David Cameron today pronounced the Conservatives were the real party of the working people as he announced his party's manifesto.
Speaking in Swindon, Mr Cameron said: "At the heart of this manifesto is a simple proposition. We are the party of the working people offering you security at every stage of your life."
Among the commitments in the manifesto, Mr Cameron announced a Conservative government would grant 1.3 million housing association tenants the right to buy their homes and extend free childcare to 30 hours a week.
The Conservative party's pledge to grant 1.3 million housing association tenants the right to buy their homes would cost the country £4 billion more in housing benefit, Labour has said.
Councils will be forced to sell their most valuable 210,000 social rent properties and replace them with higher rent affordable homes under the Tory scheme.
Labour said that this would leave tenants who need social housing but can't afford to buy their homes facing higher rents, pushing the benefit bill up by at least £3.7 billion.
Ukip leader Nigel Farage said the Conservative party's manifesto pledge extending the Right to Buy scheme would not solve the housing crisis and "would do nothing to guarantee that those homes go to British people".
Unions have attacked the Conservative party's manifesto pledge to ban workplace strikes where fewer than 40% of the workforce supports industrial action as "double standards".
The party pressed ahead with controversial plans announced last year to change the law so that strikes should only go ahead based on a ballot in which at least half the workforce has voted.
"This turnout threshold will be an important and fair step to rebalance the interests of employers, employees, the public and the rights of trade unions," the Conservatives said.
Unions warned that it would be "almost impossible" to call a legal strike.
They also accused the party of "double standards" - pointing out that few MPs would be elected on the same threshold of a voting turnout proposed for strike action
The Conservatives said they would also repeal the "nonsensical restrictions" banning employers from hiring agency staff to provide essential cover during strikes.
Strikes could also not be called on the basis of ballots conducted years before, the manifesto, added.
The Liberal Democrats have criticised the Conservative party manifesto as a "smokescreen," saying that the country "deserves to know" how the party will fund its pledges.
Lib Dem spokesman, Brian Paddick, said:
Conservative proposals to extend the right to buy to housing associations will negatively impact the most vulnerable in society, the Liberal Democrats have said.
Lib Dem spokesman, Brian Paddick, said:
David Cameron has said that the Labour Party have spent the last five years attacking every decision the Conservatives have made that helped turn the UK around.
During a question and answer session at the Conservative Party manifesto launch, ITV News Europe Editor James Mates asked Mr Cameron: "Whatever the politics of trying to fight on each other's turf in this way, is anyone going to believe either of you?"
The Conservative leader replied: "There's a very big difference between the Conservative Party and the Labour Party...The Labour Party have spent the last five years attacking each and every we've had to make to turn the country around..."
Latest ITV News reports
The Tories claim they are the "party of the workers", while Miliband is now a paragon of fiscal responsibility - these are confusing times.
David Cameron speech launching the Conservative manifesto highlights the the extension of Right to Buy.