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Porn advert pops up in Talking Tom children's app

A sexually explicit advert for a pornography website has been banned after it appeared within the popular children's app Talking Tom.

The banner ad was shown with a 'play' symbol at the top in the app featuring an animated cat who repeats phrases back to children.

One person, whose five-year-old child was playing the game when the ad appeared, complained that it was inappropriately and irresponsibly placed.

The company told the Advertising Standards Authority it had not been able to track down those responsible for placing the ad.

The ASA said the porn firm must ensure none of its ads appeared in apps which were likely to be played by children again.

EE online coverage checker ruled as 'misleading'

A mobile phone coverage checker on provider EE's website has been ruled misleading by the advertising watchdog for not making clear that it is "only a guide".

The Advertising Standards Authority (ASA) received a complaint from a T-Mobile customer after parent company EE reported that 3G coverage for his postcode was "excellent" when the man had no mobile phone signal at home and a poor signal outside.

ASA has ruled the EE coverage checker must not appear again in its current form. Credit: Press Association

The man said the results displayed when he entered his postcode read UK mobile coverage for 3G calls and internet was "excellent", with further text saying: "Fast, reliable internet access and high quality calling. Available on 4GEE, Orange and T-Mobile plans."

Upholding the complaint, the ASA said: "We considered the ad did not make sufficiently clear that the claims that appeared under the 'coverage results' were intended as a guide and that coverage could be affected by a range of factors.

"We therefore concluded that the ad breached the code." It added the advert must not appear again in its current form.

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