Eastender's Barbara Windsor, TV presenter Gloria Hunniford and Harry Potter actress Miriam Margoyles, have all thrown their support behind the new "Be Clear on Cancer" campaign.
Windsor, 76, who plays Peggy Mitchell in the popular soap said she met a lot of women affected by breast cancer when preparing for Peggy Mitchell’s diagnosis in EastEnders, which made her realise "just how important an early diagnosis is".
TV and radio presenter Gloria Hunniford is also backing the campaign targeted at women aged 70 and over following the loss of her daughter to the disease."I know firsthand, having lost my daughter Caron, the impact breast cancer can have on people’s lives," she said.
Margoyles, known for her role playing Professor Sprout in the Harry Potter film series, said: "I have always had big boobs and I want to hang on to them. My advice - be vigilant and get checked out if you’re concerned - it could save your breasts and your life."