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Burberry hails 'exceptional' campaign as sales jump

An advertising campaign featuring 10-year-old Romeo Beckham helped luxury fashion group Burberry generate a 13% jump in sales after an "exceptional" response to its spring/summer collection.

Burberry enlisted Victoria and David Beckham's middle son as the star of its latest campaign alongside Cara Delevingne and Edie Campbell.

Romeo Beckham made his modelling debut in the Burberry campaign. Credit: Burberry

Burberry said spring/summer was a "standout season" for the group, with its high-end Prorsum fashion range and accessories such as the Blaze and Orchard bags proving a hit with shoppers.

The first quarter like-for-like sales rise marks an impressive increase over the 7% growth seen in the previous six months, while retail revenue in the three months ending June 30 leapt 18% to £339 million, excluding exchange rate effects.

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