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Keira Knightley Chanel advert 'too sexy' for children

A Chanel advert featuring Keira Knightley has been banned during children's programming because of its "sexually suggestive material".

The television campaign for the perfume Coco Mademoiselle showed Knightley being photographed on a bed and the photographer unzipping her clothes before she was shown dressed only in a bed sheet and crawling towards him.

"Sexually suggestive" Chanel advert featuring Keira Knightley is banned during children's programming Credit: Ian West/PA Wire

Although it was cleared without a scheduling restriction, a viewer saw the advert during the children's film Ice Age 2, and complained that it was unsuitable.

Chanel said the ad appeared during the day, and Ice Age 2 was chosen because it included sharp humour and involved recognised celebrities as voice actors which gave it an appeal to adults.

The Advertising Standards Authority (ASA) said: "The ad was inappropriately scheduled and an ex-kids restriction should have been applied."

Brad Pitt to be new face of Chanel No.5 perfume

Brad Pitt is to be the new face of Chanel No.5 perfume Credit: AP Photo/Dan Steinberg

Brad Pitt is to be the new face of Chanel No.5 perfume, one of the most famous fragrances in the world, the French fashion house have announced.

A statement on its Twitter account said: "Chanel has selected world renowned actor Brad Pitt to be the face of the upcoming advertising campaign for Chanel No.5."

Chanel gave no details but the deal is thought to mark the first time that the iconic perfume for women will be marketed by a man.

Pitt, 48, the star of movies like "Moneyball" and "Ocean's Eleven," joins the likes of Nicole Kidman and Catherine Deneuve who have represented the fragrance.

Chanel No. 5 was the first perfume launched by legendary French designer Coco Chanel in 1922.