Exeter Chiefs to abandon Native American theme in rebrand
A new logo will introduced in July, but the rugby club will continue to be called "The Chiefs".
Exeter Chiefs
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Exeter Chiefs consider ditching controversial Native American branding
The rugby club discussed their branding at their annual general meeting.
Native American group calls on Exeter Chiefs to change branding
America’s oldest Native organisation has written a letter to the club, urging them to replace their existing branding.