The Betting and Gaming Council said firms have voluntarily agreed to remove all their gaming product advertising for at least six weeks.

Gambling firms to halt TV and radio advertising during lockdown

The Premier League’s new CEO has questioned whether there is a link between shirt sponsorship and gambling addiction.

Premier League CEO questions link between shirt sponsors and gambling addiction

National mental health director Claire Murdoch urged gambling firms to put an end to tactics that encouraged problem gamblers to chase losse

The National Lottery has been exempted from the new measure.

DCMS committee tells game-makers to take more responsibility for its users in report on addictive technologies.

The existing age limit of 16 could be raised to 18.

The measures follow a number of rulings against operators whose ads were banned for appealing to children.

More teenagers gamble than smoke, drink alcohol, or take drugs.

A planned reduction in the top wager on the machines from £100 to £2 will happen in April rather than October after widespread opposition.

Speculation had grown on Thursday that the junior minister would resign over a possible delay.

The Government said the move will reduce the risk of potentially large financial losses as well as harm to both players and wider communitie

Bookmaker William Hill is to pay a £6.2 million penalty package for "systemic social responsibility and money laundering failures".

The deal will see the creation of a global gambling giant, combining Ladbrokes' high street and online operations with GVC's brands.

A former British Army officer who lost almost £1 million through gambling believes the Government has "a lot more to do" to protect players.

Tony Franklin estimates he has spent between £1m and £2m due to his gambling addiction, a problem which has cost him his family and home.