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Mothercare shares plunge by 30% after Christmas

Shares in Mothercare fell by 30% today after the chain fell victim to fierce Christmas price wars.

Shares in Mothercare slumped today. Credit: PA

Shares in the babycare products chain sank 126p to 294p after confidence in its turnaround plan was hit by today's profits warning.

Mothercare blamed a 9.9% plunge in UK sales on the "highly promotional" nature of the Christmas period and lower footfall.

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