Nike

The sportswear brand announced that Elliott Hill would take over as chief executive, after a period of poor financial performance.

'Everyone loves the idea of being inclusive, but the work that underpins actually making that a reality, that's not happening,' Stef Reid told ITV News.

The founder of Alcopop Records, decided to create a replica of the shirt after the Lionesses' kit manufacturer, Nike, faced public criticism for not selling it.