The Troggs frontman Reg Presley died at his home in Andover, Hampshire, surrounded by friends and family, close friend and music publicist Keith Altham has said.
He announced the death of his "dear old pal" on his Facebook page, adding that the 1960s rock star suffered a number of strokes recently.
Reg Presley, lead singer of sixties rock band The Troggs, has died aged 71, his family has confirmed to the BBC.
The Troggs had a number of hit songs, including Wild Thing and Love Is All Around.
Presley retired from music a year ago after being diagnosed with lung cancer.