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Reindeer entrepreneur plans epic trek to boost herd

George Richardson has befriended Sami reindeer herders beyond the Arctic Circle Credit: Owen Humphreys/PA Wire

The owner of a rent-a-reindeer business is driving 3,000 miles to the Arctic Circle and back to boost his herd in the run-up to Christmas.

Setting out on Friday, George Richardson, 42, will take his 4x4 vehicle and the largest towable cattle trailer he can pull to bring back ten females and two bulls from northern Norway to his site in Cold Hesledon, County Durham.

The garden centre owner started six years ago with three reindeer and has bred a herd of 15, which are a major attraction every Christmas.He rents them out to shopping centres, fetes, Christmas tree barns, schools and museums.

Mr Richardson, who has loved reindeer since childhood, is bringing fresh stock in to improve the herd's blood lines.