Vegan

Millennials are driving the trend for non-dairy substitutes, with 44% of Brits aged 25-44 opting for plant-based milks over dairy.

The fast food giant will trial the new £3.49 McPlant in 10 restaurants in Coventry from September 29 and a further 250 outlets from October 13.

Scientists producing a protein "literally born out of thin air" say the product will be a price competitor to soya within this decade.