Gateshead Council is producing a television advert to help attract foster carers for teenagers and to tackle negative views of young people.
The council says there is a specific need to increase the number of carers for teenagers as this is the age group they find the most difficult to place:
We have a diverse range of teenagers, and want to be able to offer suitable placements, keeping siblings together and offering choice where possible. By being placed with the right foster carers, teenagers have the opportunity to continue with their education and the stability to thrive.
The Fostering Service will run the advertising campaign on ITV from 26th November, followed by a carer careers event at Gateshead Stadium in January next year.