1. ITV Report

Delight over Yorkshire Coast tourism success

Attractions like the North Yorkshire Moors Railway draw visitors to the area Photo: North Yorkshire Moors Railway
An average of 1.4 million people visit the North Yorkshire coast each year Credit: Owen Humphries/PA Wire

COUNCIL chiefs have welcomed a report from Visit England which shows Scarborough was the most popular spot for British holidaymakers outside of London.

An average 1.4m tourists flocked to the borough of Scarborough, which takes in the coastal towns of Filey, Scarborough and Whitby, between 2013 and 2015 spending around £294m.

A further £35m was brought into the region by people on business trips.

York was fifth on the holiday hotspot list with an average of 682,000 tourists over the three year period. In total £288m was ploughed into York by holidaymakers and the business community.

Newcastle didn’t make the top 20 holiday list but brought in 237,000 business visitors and attracted a total spend of £237m.

The Scarborough Borough Council area includes Whitby and Filey Credit: ITV Tyne Tees

“We’re absolutely delighted with these recent figures, which show that we’re really punching above our weight when it comes to attracting visitors to our wonderful borough. We never rest on our laurels and are continually exploring new ways to attract more visitors, including a diverse and exciting calendar of events, investment in new technology for providing the very best in visitor information and supporting our tourism partners to go from strength to strength.”

– Janet Deacon, Scarborough Borough Council tourism manager
Scarborough hosted the finish of the Tour de Yorkshire in 2016 Credit: ITV Tyne Tees
Large crowds packed Scarborough for the Tour de Yorksire Credit: ITV Tyne Tees

“Supporting investment in new holiday accommodation, major events and projects such as the redevelopment of Scarborough Open Air Theatre is now paying dividends, as more visitors means greater spend. This summer, we look forward to the opening of the eagerly awaited Alpamare Scarborough waterpark and plans for the borough’s first multi-million pound multiplex cinema are now well underway.

“While we have been the driving force behind reinventing our borough to meet the high expectations of today’s visitors, it is our partnership approach, working with those in the private sector that share our passion, which has really helped us to aim high and deliver results. Our doors are always open to anyone who wishes to be part of our winning coastal destination.”

– Cllr Derek Bastiman, Scarborough Borough Council Leader