Industry experts say that Queen of the Jungle Scarlett Moffatt's earnings are set to soar.
The I'm A Celebrity ... Get Me Out of Here! winner was working as a disability adviser for students when she shot to fame as the straight-talking, fluffy slippers-wearing regular on Channel 4 show Gogglebox.
Her quips - as she sat watching TV with dad Mark, 49, and mum Betty, 45, from their sofa in Bishop Auckland, Co Durham turned the Moffatts into one of Gogglebox's most-loved families.
Since being crowned the winner, offers have been pouring in for the 26-year-old, but a source close to Moffatt said she will not be rushing into anything and wants to spend time with her family back home in our region.
When she does decide to ponder her future, the northern star could do anything from a fly-on-the-wall TV series to launching her own perfume.
Part of Moffatt's appeal is her "authenticity", according to Peter Mountstevens, managing partner at TV and consumer brand PR agency Taylor Herring.
He said that Moffatt's appeal is "potentially far broader" than last year's winner, reality TV star Vicky Pattison and that the Gogglebox star could earn over 1 million pounds.
In the past some of the most successful I'm A Celebrity contestants such as Peter Andre and Myleene Klass have re-built their careers off the back of the reality show.