Northumbria Police vow to protect cyclists and put dangerous drivers before the court.
Statistics show that 12 per cent of all people killed or seriously injured in road accidents are actually cyclists with hundreds more minor accidents taking place every year.
The new campaign, 'Operation Cadence', is encouraging cyclists to send their own head-cam footage to the force to ensure dangerous drivers are dealt with.
Police have released this video to show how dangerous roads can be for cyclists.
Figures from the force shows that, despite cycling accounting for less than 1 per cent of total miles travelled on the regional road network, 12 per cent of people killed or seriously injured in road accidents are actually cyclists.
More than 75 per cent (78pc) of cyclist injuries are within 20 metres of a junction and 88 per cent of these were caused by a collision with a car.