Sunderland AFC has today launched ‘For Bradley’, a special fundraising campaign to create a holiday home for sick children and their families.
The For Bradley initiative has been created by SAFC to honour the memory of six-year-old Sunderland fan Bradley Lowery.
He captured the hearts of football fans around the world as he battled neuroblastoma.
The Wearsiders will raise money through the sale of a special edition home shirt, which has affectionately been named as ‘Bradley’s Shirt’.
The holiday home, known as Bradley’s Place, will be run by the Bradley Lowery Foundation providing families from across the UK with an opportunity to spend time together.
Bradley’s mother, Gemma Lowery, said: “One of our favourite memories is taking Bradley on holiday to Scarborough. We are absolutely thrilled that Sunderland AFC suggested that we could create similar memories for other families.
“Since Bradley’s sad passing in July we have worked tirelessly to ensure a positive legacy will come from his personal fight and I’m sure Bradley will be watching over everyone and be very proud that his legacy will now help others.”
The Sky Bet Championship game against Millwall on 18 November at the Stadium of Light will be dedicated to the For Bradley campaign, with a range of activities taking place to celebrate its launch. Bradley’s Shirt will be worn by the Sunderland players during the match, with the shirts being auctioned following the game to raise funds for the campaign.