Revellers in Newcastle are being warned to be responsible - and stay away from water when they're on a night out.
It comes as part of a national campaign by the Royal Life Saving Society UK (RLSS UK) to reduce the number of deaths caused by alcohol related drowning.
Tyne and Wear has been identified as a 'high-risk' county by RLSS UK. Figures revealed twenty-nine people have accidentally died in the last five years.
Out of those, thirteen had alcohol in their system.
As part of the campaign, which is running from the 3rd to the 9th of December, RLSS UK will be working with Tyne and Wear Fire and Rescue Service and Newcastle City Council to urge people to be careful while they're out drinking.
It'll see shoppers at Newcastle Quayside market given information on how to stay safe close to open water. Pubs in the area will also display Don't Drink and Drown posters and beer mats, and volunteers will be speaking to people while they're on a night out.
Safety tips include:
- Don’t walk home near water, as you might fall in
- Look out for your friends, and make sure they get home safely
- Don’t enter the water if you have been drinking