A campaign has been launched to try and attract visitors and new business to Northumberland.
Northumberland County Council says 'Discover Our Land' will build a community of people to champion everything that is great about the county.
The campaign comes just weeks after Northumberland was named the ‘Best UK Holiday County/Destination of the Year’, and will shine a light on the county as somewhere to visit, to raise a family, to build a career and to establish, invest and grow a business.
Discover our Land was unveiled to the Northumberland business community on Friday 18th January at Close House in Northumberland.
A dedicated Discover our Land website will act as a shopfront and be the content hub for the digital-led campaign that will be run across social media, and national and regional online media channels.