Developers reveal a virtual walkthrough of £100m 'Whey Aye Wheel' project

The incredible virtual reality footage gives a possible look into the future Credit: World Wheel Company

Newcastle could be one step closer to becoming the home of Europe’s tallest observation wheel.

If plans go ahead, the 'Whey Aye' wheel will be a new Quayside attraction - surrounded by bars, restaurants and sports facilities in an area called 'The Giant's Quay'.

Now, the company behind the revolutionary idea has released a spectacular computer-generated video tour of the proposed project.

  • Watch it here:

The video will be showcased by the developer, the World Wheel Company, at the world’s leading property event, MIPIM in Cannes this week.

The virtual walkthrough shows the entire development covering 344,445 sq ft (32,000 sqm).

The Geordie Giant will stand 39 ft (12 m) tall Credit: Artists impression - WWC

‘The Whey Aye’ wheel stands nearly 460 ft (140 m) high and will be 16 ft (5 m) taller than the London Eye.

It's anticipated that the project will see around £100m invested in the city and up to 800 jobs created.

  • In a statement, the Chief Executive Officer of World Wheel Company’s Newcastle operation said:

It’s a real pleasure to reveal our latest representation of the Giants on the Quayside development. We hope that people will be inspired by the sheer scale of our vision and ambition for the development. Our plans have been very well received so far and we hope this latest insight into our development will create further interest and support for our proposals. Giants on the Quayside will truly set Newcastle apart as a first-class destination for leisure and entertainment, and help create one of Europe’s leading waterfront experiences.

Phil Lynagh

For more information about the impact on the city, you can visit their website by clicking here.

An artist impression of the development on the Spillers Wharf site Credit: The World Wheel Company