1. ITV Report

Shipping container development gets go ahead in Sunderland

An artist's impression of the development. Credit: Danieli Holdings

A new development at Sunderland's seafront has been given the green light by planners.

STACK Seaburn is set to be built by Danieli Holdings and this will be the firm's second container village in the North East, following the setup in Newcastle city centre.

The company has said this development will create "a unique space for enhanced lifestyle experiences with a focus on community wellbeing, socialising, events and a mix of independent street food and casual dining options".

It will feature music, sport, games, events and regular pop ups and also aims to make the most of being based on the seafront.

STACK Seaburn will be built from shipping containers that are assembled to make an enclosed village and will stand on disused land opposite the seafront promenade.

Neill Winch, chief executive of Danieli Holdings, said:

The intention, which is the same as STACK in Newcastle, is to offer something for everyone. We know we can create a welcoming hub of activity and a place where you can have stacks of fun hanging out with friends, family, and even the dog, to enjoy tasty street food and drinks day and night.

We aren’t just a landlord; we have a vested interest in making it a success for all of the independent operators who come on board. We are passionate about creating a container village community where independent businesses thrive and a place for people to work, play, socialise and share unique experiences.

“As I am from Sunderland, originally, this will be a great addition to Sunderland’s sea front, and something we are incredibly proud to be bringing to the area.”

– Neill Winch, Danieli Holdings,

Councillor Michael Mordey, deputy leader of Sunderland City Council, said:

STACK is a fantastic concept and we’re thrilled it has been given the green light today.

Sunderland’s seaside is the jewel in its crown, but for some time, it has been an unpolished gem. There has been a significant effort made by the council to attract the investment that Seaburn requires and today’s announcement shows that hard work is starting to bear fruit.

The arrival of STACK, alongside the significant investment we have already attracted in both Roker and Seaburn –with work like the landscaping along the seafront, the development of PierPoint and the restoration of the Pier, along with planned work to regenerate under-used and historic buildings along the Seaburn and Roker promenade - means that we are very quickly creating a place that will not only be hugely attractive to residents, but will become a magnet for visitors too.

This is a very exciting part of a £1.5bn programme of investment that will transform our seaside, city centre and surrounding areas over the next decade.”

– Michael Mordey, Sunderand City Council

The development is due to open next year.