Newcastle United season tickets are being offered a free additional half-season ticket by the club to gift to a fellow supporter.
The move is designed to increase attendances at St James' Park. The 2-1 victory over Southampton was Newcastle's lowest home crowd for a Premier League match since November 2010, with 42,303 in attendance.
The Magpies are unbeaten in seven home matches at St James' Park.
The free ticket will cover ten home Premier League games, starting against Everton on 28 December.
Matches against Chelsea, Tottenham Hotspur and Liverpool will also be included.
The Magpies will gift a half-season ticket to qualifying nominees by existing season ticket holders on a first-come first-served basis.
Manager Steve Bruce said: "The supporters have been nothing short of magnificent since I arrived in the summer and I’d like to take this opportunity to say thank you to each and every one of them.
"I hope a gesture like this will help us to fill the place because St. James' Park in full voice is a force to be reckoned with."
To have the crowds we have is wonderful, and we can’t ever take that for granted, but the question to all of us at the club is can we pack the stadium to the rafters?"
"It starts with results on the pitch, but I hope a gesture like this will help us to fill the place because St. James’ Park in full voice is a force to be reckoned with.
"It really does give the players an edge and when they work hard and play well, the atmosphere is like nowhere else".
The Magpies are currently 11th in the Premier League, with 22 points from 16 matches. That's nine more points than they had at the same stage last season.
Applications will open from 10am on Tuesday 10 December 2019 and the eligible current season ticket holders are strongly advised to apply via book.nufc.co.uk.