There are new hopes that the North East could become a leading manufacturer of world-changing technologies to revolutionise everyday chores like laundry and dishwashing.
Plans to innovate new ways of cutting waste and drastically reducing household water use in Newcastle, Northumberland, and North Tyneside have been given a cash boost.
The North of Tyne Combined Authority has committed £1.3m to a research and development project which is set to create 49 "highly-skilled, well-paid" jobs and protect 40 others.
The project is being led by Procter & Gamble, whose products include Ariel and Fairy, and will see scientists tasked with creating more sustainable everyday cleaning products and finding new ways to reduce domestic water consumption from household tasks like cleaning dishes and washing clothes.
The Advancing Circular Economy (ACE) Demonstrator project, being run by a consortium that includes Newcastle and Northumbria universities, will also investigate the potential for a new green technology centre in the North of Tyne area.
Bruce Pickard, deputy mayor of North Tyneside, told a meeting of the combined authority's cabinet that the region wants to "lead globally on industries on which the world will soon depend".
They are not just jobs, they are fantastic jobs. They are highly-skilled, well-paid, and these are global corporations - they could have gone anywhere, they came to the North of Tyne because of the work we have done engaging with them and because of our commitment to a future green economy.
Newcastle City Council leader Nick Forbes added that the research scheme, which will cost £2.7m in total, is a "a unique opportunity to make the North of Tyne a world-leader in addressing global sustainability and creating modern, unique solutions to these challenges".
Tuesday afternoon's meeting also saw the combined authority pledge £720,000 to help people who have lost their jobs because of the Covid-19 pandemic retrain, gain basic qualifications, and get the experience needed to secure new employment.
From August 1, the North of Tyne will be in charge of managing a £23m budget to provide adult education, which it says will fund more than 37,000 learning opportunities for residents through this fund in 2020/21.