How long would you wait to get your hands on a good bargain?
Some eager shoppers in Gateshead stood in line for over four hours to enter Metrocentre's Primark store.
The retail chain recently announced 11 stores would open 24/7 after national lockdown restrictions were lifted. The Metrocentre store is joined by others in Trafford, Stratford, Birmingham and York.
One staff member told ITV Tyne Tees, keeping the store tidy was "impossible".
"We heard on our headsets that the queue was in the car park and we couldn’t believe it. We were at full capacity all night. The staff worked their socks off - they need praising massively!"
A Primark spokesperson said:
Employee and customer safety are Primark's highest priority. We are closely following all government advice at our re-opened stores and have rigorous health and safety measures in place, including a strict social distancing protocol and limits on the number of customers allowed in store, with dedicated Primark employees and security staff on hand to manage queues.
The spokesperson added:
Our Metrocentre store is currently open with extended hours in place to help safely reduce queues by spreading shopping hours over a longer period of time.
Videos of the queues have been shared thousands of times on social media.
As the day progressed though, things began to quieten down.