The founder of Hays Travel and the Hays Travel Foundation died last week - landmarks will be lit up in blue and orange in memory of him and his work.
Sunderland BID is launching 'The Christmas in Sunderland' trail. There will be a seasonal search for hidden elves, reindeers and giant gifts.
Mr Hays had been working at the Hays Travel head office in Sunderland when he collapsed. His death was announced in a statement on Friday afternoon.