Supermarket chain Morrison's became the first in the country to back MP Chi Onwurah's calls to ban sexist toys.
Morrisons has said it will look at how girls and boys toys are displayed in its stores.
Chi Onwurah, MP for Newcastle Central, has led efforts to force an end to gender stereotyping which can see girls offered pink toys and boys offered blue toys.
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Fender joked he would "jump in the Tyne" to celebrate his success ahead of playing a secret gig in Tyneside tonight.
A Way Out also provides an outreach and engagement support service for on-street sex workers in the Tees Valley area.
For the last few months, people in the town have been knitting bunting in the colours of the UCI World Cycling Championships.