Festive figures up 8.2% for bakery Greggs

Credit: PA

North East-based Greggs has credited its decision to focus on the needs of ‘food-on-the-go’ customer for their strong sales over Christmas.

The bakery giants like-for-like own shop sales increased by 8.2% in December compared to 3.1% last year.

For the financial year the company's total sales grew by 5.5%, with like-for-like sales, which exclude any effects of expansion, acquisition or any other event that artificially enlarge a company's sales, up 4.5%.

Their full year results, due out on the 4th March, are expected to be higher than previously estimated.

Since our last update on 15 December we have experienced a very strong level of trade through the Christmas and New Year period. Customers have clearly responded to the improvements in our product offer and service, designed to meet the needs of the food-on-the-go consumer, during this busy period.

This has been a year in which we have made good progress with our strategic plans and seen a welcome improvement in financial performance. We remain clear on our priorities and are confident that we can make further progress in the year ahead.”

– Roger Whiteside, Chief Executive

Greggs have 1,650 shops trading across the UK as of 3rd January 2015 and their estate improvement programme has led to 213 shop refurbishments.