People are being urged to share details on social media of a man from Teesside who has gone missing from Benidorm, Spain.
Donald Cheetham, 65, from Redcar, was due to fly home to the UK on May 12th, has not returned.
All of his belongings are still in his Benidorm hotel, which is in Benidorm old town, and there are no reports that he has been seen.
Cleveland Police officers are assisting the family, who are in contact with Spanish authorities.
A police spkesman said:
"Social media users are being asked to share the appeal and photo with anyone they know who may live in Benidorm, or within any messaging forums that British expats use to communicate.
"Anyone who may be travelling to Benidorm in the next few days is also being asked to keep a lookout for Mr. Cheetham.
"Anyone in the UK with information should call Cleveland Police on the non- emergency number 101. Anyone in Spain should contact the British consulate."