A fossil collector became trapped and buried up to his waist in mud and debris after a landslide on the North Yorkshire coast.
The man, aged in his mid 40s, had been looking for fossils at Port Mulgrave, between Staithes and Runswick Bay, when the land crumbled and covered him.
Fishermen ran to his aid and started to dig him out while 999 calls were made to Coastguard and ambulance.
The members of the public then moved the man to a safe place until crews arrived.
It resulted in a major emergency services response, with several Coastguard teams, ambulance, police and firefighters in attendance.
The man was given pain relief and kept as warm as possible before being placed onto a stretcher and taken to James Cook University Hospital, in Middlesbrough, by Coastguard helicopter.
North Yorkshire Police say the man, from the Harrogate area, suffered back and neck injuries, and a broken thigh bone.
A report of the incident placed on the Staithes Coastguard Facebook page reads: "Yesterday at 8.13pm Staithes Coastguard Rescue team were paged by Humber CGOC to reports of a person who had been collecting fossils who had been trapped in a landslide at Port Mulgrave.
"The casualty has been buried up to his waist and trapped by mud and debris.
“When the team arrived to the casualty, they had been dug from the mud by fishermen and moved to a place of safety.
“Due to weather conditions, extremely challenging terrain, and extent of the casualties injuries, we requested further assistance from Whitby Coastguard Rescue Team and Coastguard Rescue Helicopter 912 from Humberside.
“Coastguard team members worked with paramedics from Yorkshire Ambulance Service to stabilise the casualty, assess injuries and provide pain relief.
“The casualty was kept warm and as comfortable as possible prior to the arrival of the helicopter.”
It went on: “Upon arrival of Coastguard Rescue 912, the casualty was further assessed and packaged into the helicopter stretcher for transport to James Cook University Hospital in Middlesbrough.
“We wish them a speedy recovery.
“Well done and thank you to everyone involved in this challenging rescue including the paramedics and clinical supervisor from Yorkshire Ambulance Service, all Coastguard Team members, Humber CGOC, North Yorkshire Police, Coastguard Rescue 912 and special thanks to the fishermen for assisting with the rescue and raising the alarm.
“Also in attendance were North Yorkshire Fire & Rescue Service, and Redcar Coastguard Rescue Team who manned the landing site at James Cook University hospital.
“Please do not put yourselves at risk. Conditions were extremely challenging and sections of this coastline are prone to land slips due to the current weather.
“Thankfully this was a successful rescue, but please do not risk injuries or worse for the sake of collecting fossils.”
The incident comes just days after an 'entire section' of a Whitby cliff disappeared - and rescue crews say it was due to 'coastal erosion'.
Scarborough and Burniston Coastguard Rescue Team told people to beware if they're walking along the Cleveland Way, after a section close to Saltwick Bay has crumbled away.
The warning also comes after 9-year-old Harriet Forster , from Oxford, tragically died following a rock fall in Staithes .
She died while visiting the popular North Yorkshire seaside village on August 8.
Shortly after the incident, cliffs in Saltburn crumbled into the sea.