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Diamond Jubilee retail boost

Strong sales of party food and clothes ahead of the Diamond Jubilee celebrations helped beleaguered retailers keep their heads above water in June.

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Jubilee responsible for sales lift but upturn was short-lived

  • The Jubilee celebrations boosted sales of alcohol, crisps, cakes and dips, while the warm weather in the run-up to the event stimulated sales of summer fashion, such as shorts, dresses and sandals.
  • But the boost proved short-lived and the fortunes of the high street reversed amid grim weather in the wake of Jubilee.
  • Women's clothing saw sales decline as shoppers cut back on non-essential spending although some were prompted to buy knitwear.
  • Outdoor furniture and gardening equipment was also hit, with retailers being forced to put on discounts to drum up sales.
  • However, department stores benefited as footfall numbers were boosted by the rain, reporting strong sales of children's clothes.

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