Most people unaware of key warning signs of skin cancer

People's idea of what skin cancer looks like is limited to three or four images that are widely used to promote awareness of the disease - but we don't think this goes far enough with helping people identify the problem.

It's a bit like bird spotting - using pictures as a guide to what malignant melanoma could look like and helping people make a better decision about seeing their doctor.

If caught early, melanoma can be treated very successfully so if we can develop a better system of encouraging people to go to the doctor, this could potentially save a great deal of lives.