People's idea of what skin cancer looks like is limited to three or four images that are widely used to promote awareness of the disease - but we don't think this goes far enough with helping people identify the problem.
It's a bit like bird spotting - using pictures as a guide to what malignant melanoma could look like and helping people make a better decision about seeing their doctor.
If caught early, melanoma can be treated very successfully so if we can develop a better system of encouraging people to go to the doctor, this could potentially save a great deal of lives.
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