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Morning after drivers targeted

A hard-hitting TV commercial reissued today will spearhead the Government's Christmas anti drink-drive campaign and target 'well intentioned' morning after drivers, police say.

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UK Drink Driving Statistics

  • Last year, drivers aged between 20 and 24 failed more breath tests than any other age group.
  • It is provisionally estimated that 2011 saw 280 deaths, 1290 serious injuries and 9,990 total casualties directly related to drink driving incidents.
  • In 2010 there were around 410 pedestrian casualties and 90 pedal cyclist casualties in accidents with a driver over the legal alcohol limit.
  • Those aged between 17-24 are more likely to have a drink driving related accident per mile driven.
  • ACPO’s Christmas campaign runs from 1 December 2012 to 1 January 2013

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