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Apple under pressure over profit

Apple is coming under pressure to keep its reputation as a leading technological innovator after posting its first profit fall in a decade.

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Apple's ability to innovate 'brought into question'

Its ability to innovate and shock has been brought into question, whilst the company is under pressure to deploy some of its massive cash pile/

However, with the new versions of the iPhone and iPad yet to come, and with the rumoured Apple TV and iWatch in the pipeline, it would be a brave call to continue to bet against Apple.

Despite the pressure, the market consensus is still a strong buy.

– Richard Hunter, Hargreaves Lansdown stockbrokers

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