A charity has urged the UK's advertising regulators to review the rules that limit children from being exposed to alcohol advertising on TV.
Alcohol Concern chief executive Eric Appleby said children surveyed thought adverts made it look "cool" to drink to excess:
Children and young people are seeing more alcohol advertising than in the past and are better able to recognise alcohol brands than those of cakes or ice cream.
This has to be a wake-up call to the fact that the way we regulate alcohol advertising isn't working.
Young people tell us that they think alcohol advertising sends a message that it's cool and normal to drink, often to excess.
That's why we want advertisers to stick to the facts alone and for alcohol advertising to be banned at sporting, cultural or music events.
More top news
The Prime Minister and the Leader of the Opposition will use every trick in the book to come out on top in Tuesday night’s ITV debate.
City leader Carrie Lam said 600 people had left the Hong Kong Polytechnic campus, including 200 who are under 18 years old.
The former Sinn Fein leader claims two convictions received in 1975 are unsafe because of legal flaws in the detention process.