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Charity urges ban on alcohol ads

A charity has called for a complete ban on alcohol advertising at music and sports events to protect children and young people from what it describes as "excessive" exposure.

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Kids 'know alcohol brands better than ice cream brands'

A charity has urged the UK's advertising regulators to review the rules that limit children from being exposed to alcohol advertising on TV.

Alcohol Concern chief executive Eric Appleby said children surveyed thought adverts made it look "cool" to drink to excess:

Children and young people are seeing more alcohol advertising than in the past and are better able to recognise alcohol brands than those of cakes or ice cream.

This has to be a wake-up call to the fact that the way we regulate alcohol advertising isn't working.

Young people tell us that they think alcohol advertising sends a message that it's cool and normal to drink, often to excess.

That's why we want advertisers to stick to the facts alone and for alcohol advertising to be banned at sporting, cultural or music events.

– Eric Appleby, Alcohol Concern

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